Basic HTML Version
writing
a website profile t
writing skill
criteria for writing
1e
About us
4
Complete the sentences with some of the
expressions you underlined in Exercise 3.
1 We are
carrying out market
research into mobile phone use for a large
telecommunications company.
, we
are advising a fast food company on a new
logo.
2
our company is opening four
new of!ces in major cities in the UK. We are
expanding in Europe.
5
Work in groups. Imagine you run a small business
together. Decide on your company name, !eld of
work and some current projects.
6
Work on your own. Write a website pro!le to
promote your business. Use the
Colour it!
pro!le
and the categories in Exercise 2 to help you.
7
Work in your groups again. Read your pro!les
and choose the one which best promotes your
company. Take into account the following points.
r
accuracy
Spelling mistakes do not look
professional!
r
clarity
Does the reader understand exactly
what your business does?
Writing
a website profile
1
Read the information about
Colour it!
consultancy.
Who (a–d) do you think would be interested in
their services?
a a nursery school with new premises
b a newlywed couple buying their !rst home
c a paint manufacturer
d a fashion store opening new shops
2
Writing skill
criteria for writing
a
Read the information again. Choose the correct
option.
1 text type:
website / letter
2 style:
neutral / formal / informal
3 reader:
current clients / potential clients
4 purpose:
to promote the company / to advertise
a product
5 structure:
a sequenced text / separate sections of
text
b
Which features of the text helped you decide your
answers in Exercise 2a?
3
Underline these expressions and verbs in the text.
1 time expressions
2 expressions that signal additional information
3 verbs describing the consultancy’s work
Colour it!
About us
We are a professional colour consultancy with fifteen years’
experience. We can o!er advice on how to use colour in your
workplace. In addition, we help you find the products and suppliers
you need. We lead the field in colour therapy and interior design.
Current projects
We are currently working with a national transport company on
the design of luxury coaches. Our team of experts is also advising
medical centres on the best colours to reduce patient stress in
waiting rooms.
Testimonials
‘
Colour it!
is completing a project for the redecoration of our four-
star hotel. We can highly recommend their professionalism.’
Tartan
Lodge, Edinburgh
‘This year,
Colour it!
is involved with the promotion of Young
FashionWeek. We are extremely pleased with the results so far.’
Sandra Lowe, Art director
Interior design
and colour consultants
http://www.colouritdesign.com
17
Unit 1
Colour
TALK ABOUT
X
ROUTINES AND LEISURE ACTIVITIES
X
PERSONAL QUESTIONS
X
THE ROLES WE PLAY
X
FIRST IMPRESSIONS
WRITE
X
A WEBSITE PROFILE